Jason Kossel
SEO & E-commerce Operations Manager
WeldingMart — Appleton, WI
About Me
I'm Jason Kossel, and I lead SEO and e-commerce operations at WeldingMart, a welding equipment retailer based in Appleton, Wisconsin. My day-to-day work puts me directly in contact with the products we sell — from stick electrodes and MIG wire to engine-driven welders and plasma cutters. That hands-on exposure isn't the same as being a production welder, but it means I've spent years learning the technical distinctions that actually matter when a buyer is choosing between a Lincoln Electric Power MIG 210 and a Miller Multimatic: duty cycles, output ranges, wire feed speed, shielding gas compatibility, and the practical trade-offs between machine categories.
Before moving into my current role, I focused on e-commerce catalog management — building and maintaining the product taxonomy that makes it possible for customers to navigate thousands of SKUs and find what they need. That work required developing a working fluency in welding processes, material compatibility, and industry nomenclature so that category structures and product descriptions are accurate, not just keyword-stuffed.
I oversee the content published under the WeldingMart editorial umbrella, including buying guides, how-to articles, and product comparisons. My standard for every piece of content is that it must be accurate enough that an experienced fabricator or shop owner would find it reliable — not just plausible to a casual reader.
Areas of Expertise
- Welding equipment selection — MIG, TIG, Stick (SMAW), Flux-Core, and engine-driven welders
- Welding consumables — electrode classification, wire specifications, shielding gas selection
- Product taxonomy and catalog architecture for welding and industrial e-commerce
- Technical SEO and e-commerce content strategy
- Lincoln Electric, Miller Electric, ESAB, and Hobart product lines
- Used and demo welding equipment evaluation
- Welding safety standards (ANSI Z49.1, manufacturer guidelines)
I work closely with our technical staff and manufacturer representatives to ensure that specifications published on WeldingMart reflect current product documentation. When specifications change or a product line is updated, I coordinate the review and update cycle for affected content.
Editorial Standards
Every article, buying guide, or product description I author or review is held to the same standard: the information must be verifiable against manufacturer documentation, recognized industry standards such as ANSI Z49.1 (Safety in Welding, Cutting, and Allied Processes), or primary sources from the American Welding Society. I do not publish welding technique recommendations based on secondhand sources alone.
Content is reviewed and updated when product lines change, when we identify factual errors, or when reader feedback or new standards revisions warrant a correction. Pages carry a "Last updated" date so readers can assess the currency of the information.
I do not represent myself as a certified welding inspector or hold myself out as a professional welder. My expertise is in the operational and commercial side of welding equipment — accurate product information, category architecture, and standards-based editorial review. For code-critical or safety-critical applications, readers should consult a Certified Welding Inspector (CWI) or qualified welding engineer.
Read our full Editorial Standards & Fact-Checking Policy.
Contact
For editorial inquiries, content corrections, or press questions, reach the WeldingMart content team at content@weldingmart.com. You can also connect with me on LinkedIn (link to be added).
WeldingMart
Appleton, WI